How to build an apartment rental business. How I made money with a rental agency. The most productive ways to find clients are

The best option for starting a business without investment will be a daily apartment of living space. We will tell you how to do it correctly in the article.

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business concept

Since this area has not been new for a long time and has been studied quite well, it can be said that either one-room apartments are popular, which are rented just to spend the night, or three or four-room apartments, in which guests of the city or students settle.

In terms of profitability, one room is ideal. The owner saves on repairs, utility bills, and cleaning, while receiving the same money that he would have from a larger apartment. This is due to the fact that the cost of housing is mainly calculated not for one person, but for the living space as a whole.

It is best to rent apartments near railway stations, hospitals, and educational institutions. Due to the fact that housing can be left unattended for some time, it is better to give preference to the third and higher floor. This will slightly reduce the risk of break-ins and arson.

Initial Costs


Even if you have at your disposal several apartments owned by you personally, expenses cannot be avoided. And the rate of payback of objects depends on how clearly the advertisement is developed and all the conditions are thought out.

Items that you simply cannot do without:

  1. Payment of utility bills. This item of expenditure lies entirely with the owners of the property, even if the guests spent a whole month in the rented apartment.
  2. Payment for the services of cleaning companies or cleaners. Of course, these duties can be performed independently, but having several apartments, this will not be easy. And given the fact that an apartment can change guests every day, and you need to clean up after each one, apartment owners will have to devote their time to running around objects and cleaning.
  3. Advertising. Fortunately, there are many free bulletin boards on the Internet that will allow you to convey information about the services you provide to potential customers. But the “sharks” of this market segment know that this is not enough, so they go for tricks, such as an agreement with taxi drivers, or the placement of promoters. The essence of such advertising is that a person who has just got off a bus or train, most often goes either to a taxi, or to people who offer housing immediately near the stations. A taxi driver can, as if by chance, recommend good accommodation to guests, and get his well-deserved percentage for this. The standard rate is 100 rubles per occupied apartment.
  4. Do not forget about force majeure circumstances which usually cost a lot. This includes breakdown of equipment, repair costs, “flood” from neighbors, invasion of cockroaches, etc.
  5. If you are not renting your apartment, and rented, then the costs will be much greater.
  6. Realtor fees.
  7. Repair, preparation of housing for operation.

It should always be remembered that troubles are easier (and cheaper) to prevent than to deal with them after the fact. If you know that the neighbors of the rented object have faulty plumbing or are “problematic”, take care of this in advance. After the first flood from the neighbors from above, force them to fix the problems in their apartment through the court, thus saving yourself from the source of danger.

IP registration

Since we have already determined that renting out apartments is a business, and, with the right approach, very profitable, then it needs to be formalized in accordance with the current legislation of the Russian Federation.

It should be noted that a person who rents out his or rented housing under a social contract (clause 2, clause 1, article 67 of the LC RF) housing has the right to carry out his activities without. But for those who have more than five leased objects, it is better to play it safe and legalize their activities.

At the moment, in judicial practice, there are no cases of punishment for persons who rented housing without the status of an entrepreneur. The thing is that the very fact of entrepreneurial activity in this case is difficult to prove, because in fact it is your property and you can dispose of it as you like.

But there are a number of clear advantages in registering an IP:

  1. Any claims against tenants can be resolved if all cases have been properly filed.
  2. It is possible to prove the fact of residence of a person (persons) and damage to property in order to compensate for damage only with a lease agreement in hand.

Rent for an apartment (with sublease)

Sublease is the process of re-leasing real estate from a primary tenant to a secondary one. For registration of a sublease, a document is drawn up that has the format of a lease agreement and cannot have a validity period longer than the original document on the rental of housing.

Persons who plan to sublease the leased property need to be aware that in case of violation of the terms of the contract by the subtenant, the primary tenant will still have to answer to the owner.

The same applies to non-payment of utilities, non-compliance with the rules for using the entrusted object, and damage to property.

Because of this circumstance, legally illiterate subtenants decide that they do not bear any responsibility and can easily violate all the terms of the contract. Unfortunately for them, and to the joy of the landlord, this is not the case. The subtenant is liable to the person with whom he has a written agreement.

If you decide to sublet housing, carefully read the terms of the contract, and remember that the clause on a possible increase in payment is quite reasonable - if the owner raises the rates for the tenant, he, in turn, will have to raise them for you.

Realtor fees

But if you still decide to build a successful business in the field of rental housing, then you cannot do without the services of realtors. Such companies will allow the owner or tenant to find housing. The result is no downtime and constant income.

The main thing is to contact proven companies that you can trust not only you, but also people who are looking for housing.

home improvement


Undoubtedly, Soviet-style apartments can also be rented out, but do not forget that rumors spread quickly. Even if several people unknowingly or for lack of a vital alternative stop in such conditions, then in a few weeks even realtors will not agree to cooperate with you.

You need to invest in landscaping. If you do not have the funds for a major renovation, first take care of the health of the plumbing, the availability of hot water, good beds, a washing machine, and a refrigerator.

For many clients, it is not so much the style and decor that is important, but the functionality and cleanliness of the home. Therefore, even if the wallpaper in the apartment is not the newest, there should simply be no mold and torn edges!

fixed costs

From the entire list of expenses above, we can single out those that are permanent, and which cannot be avoided if you are aiming for a good result:

  • taxes (if you nevertheless issued an IP);
  • rent (if the apartment is not yours);
  • advertising (may be free);
  • cleaning and laundry;
  • public Utilities;

Income

The amount of income and the rate of payback of the project directly depend on:

  • the initial state of the living space;
  • the quality and quantity of advertising;
  • work of realtors;
  • your relationship with customers;
  • area where housing is located;

Typically, full-time daily rentals can recoup costs in less than six months, assuming there are no capital repairs.

How to look for clients?

The most productive ways to find clients are:

  1. Announcements on Internet sites.
  2. Arrangement of promoters at railway stations and agreement with taxi drivers.

Thus, customers themselves find you. Working on the Internet (creating communities in social networks, constantly updating the ad) greatly simplifies the process of finding an apartment.

Renting an apartment bought with a mortgage

The fact that someone bought an apartment with borrowed funds does not make him an inferior owner. Therefore, housing taken on a mortgage can be rented out in the same way as purchased for cash.

All items related to the disposal of housing are spelled out in the Mortgage Law. Theoretically, the bank could ban such activities, but would not do so. It is foolish for the banking system to cut off an additional source of income to the person who has issued a mortgage, which increases the chances of timely and full repayment of the debt.

Risks, pitfalls

The main danger of such a business- the safety of the apartment. But it can be minimized by issuing an IP and drawing up a lease agreement between guests and owners (tenants, subtenants).

Always ask for passports from people you are staying even for a day. And remember, having a simple copy of the passport without a contract in your hands, you are not entitled to any kind of claim. Safety or economy - the choice is yours.

Business Advantages and Disadvantages


As in any business, renting a personal or rented apartment by the day has its advantages and disadvantages.

The first ones include:

  1. Fast payback.
  2. Almost constant monitoring of the condition of the living space.
  3. High demand.
  4. Optional registration of IP.
  5. Small investment (subject to a good initial condition of the apartment).

The disadvantages, perhaps, include only the risks that appear in the case of renting an apartment without the relevant documents.

Buying real estate is not only a way to save your own savings, but also an opportunity to earn on it by reselling or renting it out. This is one of the liquid and unique assets. There are two main aspects that guide businessmen investing in real estate: the desire to save their money in the face of inflation and the desire to increase their income by reselling real estate or renting it out.

Pros and cons of renting an apartment

Acquisition of housing for the purpose of further renting out is the most common investment transaction. It will not be possible to make money on such an operation quickly, the average income from renting out is 3.5-5% per annum of the cost of an apartment. But this is a promising and long-term investment, over time, adult children can be relocated here or sold in order to build a country house. Of course, renting an apartment requires certain troubles: you need to constantly look for tenants, maintain the apartment, and make cosmetic repairs.

Before the crisis of 2008-2010. the number of "investment" transactions, subsequently associated with earning income, accounted for about a third of all transactions in the Russian market. Gradually, their share decreased to 20%, and currently stands at 15%. At the same time, the number of long-term investors who buy real estate for the future has increased.

Investing money in the purchase of real estate is a long-term project, but more reliable than a bank deposit. A bank deposit can be placed at 10-12% per annum in rubles, but possible risks must also be taken into account: recently there have been many bankrupt banks. Banks with a solid reputation give low interest rates.

How much can you earn by renting out an apartment?

Let's take a look at a table that clearly demonstrates rental income:

Apartment optionsApartment priceRental income per month, in rublesRental income per year, in rubles
Room800 000 7 000 84 000
1 room apartment1 900 000 14 000 168 000
2-room apartment2 700 000 18 000 216 000
3-room apartment3 500 000 22 000 264 000

But in addition to income, there are also fixed costs - these are: apartment renovation, rent and utility bills (if this is not included in the rent), insurance and income tax.

Apartment optionsRent and utility payments per year, in rublesTax (13% of rent)RedecoratingInsuranceTotal expenses per year
Room24 000 10 920 6 000 3 200 44 120
1 room apartment30 000 21 840 12 000 7 600 71 440
2-room apartment42 000 28 080 24 000 10 800 104 800
3-room apartment60 000 34 320 36 000 14 000 144 320

The profitability and payback period are affected by the size of the initial investment in real estate, repairs, as well as the distance from transport hubs. The payback period for apartments purchased with their own money is more than 10 years, and those taken on a mortgage are even longer. From a one-room apartment, you can receive up to 96 thousand rubles a month.

Apartment optionsThe cost of the apartment, in rublesNet income, in rublesIncome in %
Room800 000 39 880 4,98%
1 room apartment1 900 000 96 560 5,08%
2-room apartment2 700 000 111 120 3,88%
3-room apartment3 500 000 119 680 3,42%

Location matters

Tenants, and especially foreigners, are not interested in the historical location of the apartment, but in good transport interchange and the availability of the necessary services. If there are no funds to buy an apartment in Moscow, then you can start buying an apartment in the Moscow region. The income from renting such an apartment will be 10-15% lower than in the capital, but the funds for the purchase of an apartment will be spent 50% less.

Dramatically increase in the price of an apartment and, accordingly, the cost of rent, for housing located near metro stations and railway stations. It is worth following the construction of new metro lines and buying apartments for rent there. In Moscow, apartments in areas outside the Moscow Ring Road, to which the metro comes, rise sharply in price. For example, in Mytishchi, the cost of buying and renting housing has increased by 30%.

Without losing, there will also be an option to purchase housing in areas close to airports. At not so high costs, such apartments bring a stable income.

New building or "secondary" - what to choose?

When buying a home to rent it out, you need to consider two things: how long it will take to pay off the investment, and how much the home will cost in the future. If you put the issue of payback in the foreground, then you need to buy an old building.

Most of the offers on the market of apartments are apartments of old construction. And the demand for them is quite high, renting an apartment at a lower price is more profitable than paying for renting an apartment. Although there is also a demand for them, some want to live in new buildings and apartments filled with modern furniture and appliances.

Apartments in a new building are more expensive, respectively, and their payback will be longer. But at the same time, rent in a new building will cost more. If an apartment is purchased on the primary market, then it is recommended to buy it from a large developer who has experience in commercial development, as well as joint mortgage lending programs with state banks. The developer sells apartments in accordance with federal law FZ-214.

So, the apartment is purchased, and you decide to make repairs in it. One of the main mistakes landlords make is to renovate a business class apartment in an economy class apartment. Believe me, tenants will not appreciate it, and you will spend quite a lot of money. Business-class apartments are another matter, they should be equipped with expensive furniture and design repairs should be carried out here.

Rent apartments

Another type of income is renting apartments by the day. Such services are used by business travelers and tourists who do not want to overpay for hotels. The most demanded apartments are of the middle class, the cost per day is from 1.5-3.5 thousand rubles. The rental of this property is on average 50%% of the total rental. The next in demand are luxury apartments, the cost of renting which is 3.5-6.3 thousand rubles per month.

Of course, this business, like any other, has its negative points, the apartment can stand idle for some time. But during the autumn-spring period, and especially during the holidays, middle-class real estate is 100% occupied, and the cost of rent these days increases by 2 times.

What documents are needed to rent an apartment?

After purchasing a home and carrying out repairs, the apartment must be insured. We draw up a full insurance contract: we insure walls, interior decoration, property located in the apartment, and, of course, civil liability (arson and fires due to the fault of residents). For apartments that are rented out, an increased coefficient of 50% is applied. For example, for an apartment on the outskirts of the capital, estimated at 7.5 million rubles, the insurance payment will be 15 thousand rubles.

If you yourself will rent an apartment for rent, then you must:

  1. From all its owners and registered persons, obtain consent to rent an apartment.
  2. Post an ad and start looking for a tenant.
  3. The contract is concluded for a period of 11 months, in which it is necessary to indicate:
  • all persons who will live in the apartment (make copies of all passports);
  • how the rent will be paid monthly or quarterly;
  • who will pay utility bills (electricity, water, etc.);
  • rules for the use of electrical appliances;
  • when the landlord can visit the apartment, etc.

Time connoisseurs can apply to a law firm to draw up a lease agreement, this service will cost you 2 thousand rubles.

  1. Draw up an act of transfer of the apartment, in which to indicate all the faults at the time of the conclusion of the contract.
  2. Write receipts in which the landlord indicates that he received the money, and the tenant that he received the keys.

If your housing is municipal, then the Moscow government requires you to register it with the State Unitary Enterprise. To do this, you need to contact the Moscow City Center for Rental Housing, here you need to bring: an application, the consent of all owners to rent an apartment, an extract from a personal account or house book, a social contract. The cost of the service of the center staff will cost you 1,600 rubles. After registration, the contract will be registered with the State Unitary Enterprise.

So, in this article, we tried to highlight all the pros and cons of renting an apartment, which apartments are better to buy for rent, in which areas, we also indicated that this business is a long-term project and its payback comes in a few years, but the project reliable and liquid, because whatever the rent and demand for rent, you still have a liquid asset that you can use for your own purposes, or sell it.

Daily rent of apartments as a business is a good additional income, but it has its own pitfalls. In order to save not only your money, but also the leased property, you need to clearly understand where to start a business, what risks may exist, for which contingent these services are suitable.

How to start a business

Before you start building an apartment rental business, you need to find out the following points:

  1. Is there available living space that can be rented by the day. If the apartment is owned, then you need to be prepared for the fact that strangers will live in it, which can harm the property.
  2. You can rent an apartment and rent it out to other people. Such a business would be considered a sublease of apartments. In this option, there are no additional risks and costs, at first you can immediately find out whether it will be possible to build a business or not.

To start developing a daily apartment rental business, you should draw up an approximate business plan that will help you build a clear concept of where to start. This document defines the following points:

  1. Find out which apartment will be rented - your own or rented.
  2. If necessary, carry out cosmetic repairs.
  3. Furnish your living space with furniture.
  4. Stock up on sets of interchangeable bed linen, towels.
  5. Determine which category of citizens the premises will be rented out (for example, only to married couples or citizens on a business trip).
  6. To submit an advertisement for renting an apartment, you need to take good photos and write a description of the living space.
  7. The finished ad should be submitted to newspapers, the Internet, you can create your own website or page on social networks.

Features and possible problems

Having decided to build a business on renting apartments for rent, it should be understood that certain risks may arise.

In practice, there has not yet been a judicial review of cases where a person who organized an apartment rental business and was not registered as an individual entrepreneur would be involved as a defendant.

What are the advantages of registering a business through an IP:

  1. In the event of conflict situations, it can be proved that all actions were carried out in a legal manner.
  2. Registration as an individual entrepreneur disciplines the maintenance of documentary reporting, which means that all papers from contracts to checks will be properly executed.

From this it follows that any claims against the guests will be documented. This will give a definite plus in court if the conflict comes to judicial consideration.

What is the profit

Based on the costs, you should focus on the approximate cost of rent. It must be taken into account that it should cover the costs and leave something to the organizer of the business for life.

The average rental price ranges from 600 rubles per night to 1,500 rubles per day. It all depends on the condition of the property and the area in which it is located.

In this regard, it is immediately worth calculating how many people should rent an apartment per month in order to get a decent income. It is good if the apartment is located in major city, which is in demand among business travelers - then there is a chance to make good money. More profit will be brought by renting out residential premises of several apartments at once. Then, on average, you can earn from 50 to 70 thousand rubles a month.

Do not forget that hotels and hostels offer their services at affordable prices as competitors in this business.

Daily rent of apartments: Video

Daily rent of apartments as a business is chosen by many people who are looking for easy money. It is enough to have free housing and set the right price, and there will always be customers. In big cities, there are a lot of opportunities for doing business in renting apartments. There are also many options for organizing it.

How to start an apartment rental business?

Having a living space, a person can build a serious business in renting apartments. It is possible to offer apartments for rent both for workers on business trips and for ordinary travelers. There are 3 ways to build a business on the provision of apartments for rent:

  1. Having free apartments. This is the most convenient and easiest option. Many will say that it is much easier to find permanent residents. They will regularly pay the required fee. A person does not need to constantly trust his apartment to unreliable strangers. Such activities will take little time and bring a steady income. However, daily rent will help to earn much more money for the homeowner.
  2. Specially buying an apartment. This option is suitable for those who decide to earn money seriously on this. If there is no money to buy a home, then you can take a loan or mortgage. Then you can not even count on quick earnings: all funds will go to pay debts. But if you be patient, then soon you can get a big profit from the business of renting apartments. Moreover, a person permanently acquires an apartment without emptying his wallet.
  3. Organizing a sublease. Not everyone is ready to do this. This option is definitely suitable for people who do not have their own housing, but want to receive money from rent. You just need to rent some apartments for a long time. Then they can be rented out for a few days. This phenomenon is quite common in modern cities. Having paid the owner of the apartment for a month, a person will earn money in about 10 days of renting housing for a day.

You need to register your business with the tax office. This will help you avoid unwanted problems. In the case of a sublease, it is important to conclude an agreement with the landlord and notarize it. The same should be done with clients. All this guarantees the success of the daily apartment rental business.

Business pros and cons

People who rent out housing do not need to think about how to make money. This business will always flourish. After all, not all people buy their own housing or pay for hotel rooms. Renting an apartment by the day has the following advantages:

  1. Benefit. An active person who wants to seriously engage in business can earn several times more than someone who rents apartments for a short time.
  2. Convenience. Without signing for a long-term contract, you can quickly and painlessly get out of business. And suddenly distant relatives will come, and it will be necessary to urgently settle them. Those who are going to sell it can also rent housing by the day. While this process will last, there is an opportunity to earn some money.
  3. Relevance. A room in a good hotel is usually very expensive. Not all companies can pay it to their employees. And then people come to the rescue, ready to offer housing for a few days. It's cheaper, and even more convenient, as the individual apartments have a kitchen and many other benefits. Therefore, such a business will flourish even in times of crisis.

However, there are pitfalls in renting apartments by the day. They need to be taken into account when engaging in such activities. It has the following disadvantages:

  1. No guarantees. To be successful, you need to be very active. A person will have to constantly look for new tenants and advertise the apartment in every possible way. Otherwise, it is better not to wait for a stable income.
  2. Trouble. After the departure of each client, the apartments need to be cleaned and bed linen changed. If the guests did not want to carefully use the furniture and various devices, then the apartment will periodically have to be redecorated. And it is unlikely that such housing will be insured.
  3. A responsibility. The landlord must provide clients with complete comfort and safety. In the event of a malfunction of sockets or electrical appliances, it is he who is responsible for everything. There are also a variety of fraud and theft. In such cases, you can get into serious trouble that will be associated with law enforcement agencies.

Renting apartments has not only obvious advantages, but also some pitfalls.

Starting such a business, it is worth considering all the risks, as well as taking care of its legality.

Earnings from daily rent of apartments can really be considerable. But it is important to remember that such a case requires constant active participation.

How much can you earn

Renting your own housing by the day can bring a good profit throughout the year. For example, renting a room in a two or three-room apartment, you can count on a profit of 500-1000 rubles per day. With a good location of the apartment and a high flow of customers, your monthly profit will be from 15 to 30 thousand rubles. If you do not plan to rent out your room, then you can try to earn money by subletting. At the same time, the net profit will be somewhat lower, at the level of 5-10 thousand rubles in the first stages, but this will allow you not to crowd with cohabitants in your own house. Over time, by concluding contracts for several apartments in the city, your net profit can be more than 100 thousand rubles a month.

How much money do you need to start a business

To start a business, you need your own housing or a long-term lease agreement. The first option will not require significant financial costs from you. It is necessary to ensure that furniture and appliances are available. If there is none for comfortable living conditions, then it is worth buying. Subletting requires signing an agreement and making an advance payment. Depending on the region, the location of the apartment and the repairs made inside, this amount will vary from 75 to 200 thousand rubles per year. Additional costs will include notary services, paperwork, and an advertising campaign.

What equipment to choose for renting apartments

In order to rent an apartment by the day, it is necessary to furnish it with furniture and appliances. If you already have one, then you won’t have to spend much. In addition, it is desirable to install a security system, as well as strong steel doors to protect it from theft and breaking.

Which OKVED to indicate when registering a business

Registration of a business in the tax service requires filling out an application with the obligatory indication of the OKVED code 68.20 - Lease and management of own or leased real estate. This grouping includes the daily rent of both own and rented housing to other visitors.

What taxation system to choose for daily rent of apartments

It is easiest for an entrepreneur to work under a simplified taxation system.

Do I need permission to open

To open a business, you need permission from the tax service, registration of IP. In addition, you should conclude a rental agreement with the owner of the apartment in advance if the sublease option is used.

business technology

To increase income from renting apartments, they can be rented not only by the day, but also by the hour. Another option is to rent an apartment on holidays. On the New Year or Christmas, the cost of an apartment for a day increases several times, which should be taken advantage of by placing appropriate advertising on the Internet in advance. Basically, your clients will be business travelers, tourists or couples in love. To do this, place advertisements and banners in appropriate places: railway stations, bus stations, airports, etc. You can also conclude an agreement with taxi drivers who deliver people from the places of arrival of long-distance transport. In the future, the business can be scaled up according to a simple scheme, acquiring as many apartments for rent as possible, after evaluating the profitability of the project.

Daily rent of apartments is beneficial for clients who are looking for inexpensive housing for a short period, as well as for landlords who want to earn more than with long-term rentals. Renting housing for a day or more in a year brings income that is 2 times higher than the amount that can be earned for a long-term apartment rental.

How to start a daily rent business

Before starting, choose a concept for your future business and decide whether you will rent your own apartments or sublease. Further algorithm of actions:

  • Analyze the market for demand for daily rentals. Choose your target audience.
  • Register a company or individual entrepreneur in order to conclude agreements with tenants and avoid risks.
  • Prepare standard forms of documents for work. Provide terms of payment, penalties, deposits. Develop a policy for residents.
  • Select and equip one or more apartments: make repairs, buy bed linen, connect TV, telephone and internet.
  • Take pictures of the finished premises and write rental ads.
  • Select advertising channels and publish ads.
  • If necessary, hire employees: cleaners, administrator.
  • If you can’t show the apartment in person, you can make a video review and send it to potential clients

    After waiting for the first call, politely but firmly explain to the guest the conditions of living in the apartment and announce the cost. If he agrees to the proposed conditions, draw up an agreement and take an advance payment with a deposit. Having worked out the rental mechanism once, in the future you will be able to adjust your behavior, the clauses of the contract and the sequence of renting out housing for a short time.

    Business plan for an apartment rental company

    Thinking about your own business, you can simply rent an apartment for a year and agree with the landlord on the possibility of subleasing. After that, without investing a penny, rent it out for a short time to everyone, earning on the difference. But to start a real business, think about how to provide a quality service: apartments resembling hotel rooms, as a rule, rent faster than gray Soviet communal apartments with shabby furniture and leaking taps.

    Business concept and market analysis

    There are three options for organizing a daily rental. The first, optimistic, is when you own 2-3 well-renovated apartments. In this case, you can organize a business with minimal financial risk: it is enough to correctly draw up a lease agreement and provide for all the nuances.

    Two more ways to start a business:

  • arrange an apartment in a mortgage, equip rooms and rent at such a price that the amount received per month exceeds expenses;
  • rent 2–3 apartments for a period of one to five years and sublease them.
  • By choosing the last option for organizing the case, you will have to inform the owners of the premises about how you plan to use the housing. Otherwise, it will not be possible to formally conclude contracts with tenants, and this is a risk.

    Analyze demand and competition in the daily rental market. Visit popular sites:

  • avito.ru;
  • daily.ru;
  • booking.com;
  • airbnb.com.
  • View the ads available there, evaluate the condition and cost of the apartments, as well as the terms of the lease. Take note of the ideas you like - it is better to write them out. Compare the offers of hotels and hostels with apartments - the results of the analysis will be useful in identifying competitive advantages.

    The demand for daily rent depends on the season - in the summer, the number of people wishing to rent a house increases, and tenants raise prices

    Find out who in your city is interested in daily rent. It can be:

  • families with children on vacation;
  • single tourists;
  • seconded employees;
  • romantic couples;
  • youth companies.
  • Choose the segment you will target - do not try to cover the entire market at once. Everything will depend on which audience you target - from the design of the apartments to the choice of advertising channels.

    Company registration

    Register a company and do not evade taxes - the daily rental business brings enough income to share with the state, and the risks are too high for illegal work.

    You can rent apartments as an individual entrepreneur or on behalf of a limited liability company. An individual entrepreneur differs from an LLC according to the following criteria:

  • the cost of registration - the state duty is only 800 rubles, and for an LLC - 4 thousand rubles.
  • authorized capital - for individual entrepreneurs is absent, and for an LLC it is 10 thousand rubles;
  • financial responsibility - an individual entrepreneur is responsible to creditors with all property owned;
  • withdrawal of funds - the entrepreneur has the right to dispose of the proceeds at his own discretion, withdraw money from circulation at any time;
  • reporting is easier for individual entrepreneurs, you can do without an accountant.
  • Despite the fact that the financial responsibility is higher for individual entrepreneurs, the fines for LLC are 2-3 times more

    Having decided on registration, select OKVED - activity codes. Options closest to the area of ​​daily rent:

  • 55.20 - provision of places for short-term residence;
  • 55.10 - activities of hotels and other places for temporary residence.
  • Determine the tax regime that you will apply:

  • OSNO - the general regime, the least convenient for calculating and paying taxes;
  • STS - a simplified system, when an entrepreneur transfers to the state 6% of income or 15% of profits;
  • PSN - work on a patent, for which an individual entrepreneur pays a fixed amount; An LLC cannot operate under a patent.
  • The terms and amount of taxes paid, as well as the forms of reporting, depend on the chosen mode. In addition to taxes, be prepared to pay contributions to pension and insurance funds for yourself and your employees.

    If you do not decide to register an individual entrepreneur or LLC, pay at least a tax on the income of an individual - 13% of the proceeds. To do this, contact the tax office, find out when and what declarations you need to submit, as well as when to pay.

    Sanctions for conducting illegal business include:

  • a fine from the tax in the amount of 10% of income, but not less than 40 thousand rubles;
  • administrative fine - 500 - 2 thousand rubles;
  • criminal liability - arrest or compulsory work.
  • Search and preparation of premises

    Focusing on the selected target audience, start searching for premises. Think about what is important for a banker who came on a business trip? Most likely, rent a quiet one-room apartment closer to the place of internship or business negotiations. And for a young couple romantic evening? Cozy well furnished apartment in a small house.

    You can find premises for long-term rent on classifieds websites like Avito

    Choose the location of the objects in such a way that you can quickly get to each for the check-in and check-out of guests. If you don't have a car, rent an apartment closer to your own home.

    The demand for daily rent of an apartment depends on:

  • the number of rooms;
  • repair quality;
  • availability of furniture and appliances;
  • the location of the object;
  • additional services.
  • Tenants in 57% of cases prefer to stay in one-room apartments with a good repair, new furniture and a working Internet. It is extremely rare to book places in apartments with more than three rooms, as well as in economy class apartments - 1% and 8%, respectively.

    The location of the apartment affects the cost of rent. Proximity to the center still plays a decisive role in the choice of housing by tourists, company employees, and students. A good income can be obtained from an apartment located near a major shopping or business center, university or train station.

    After targeting business travelers, find out what reporting documents they may need and be prepared to provide a contract, as well as a receipt or invoice for rent.

    The rental invoice may include additional services, as well as early and late check-in

    Having picked up the premises, conclude long-term lease agreements with the owners. Do not hide the fact that you will rent apartments by the day, but rather offer a mutually beneficial agreement. Tell us that you do not just rent an apartment, but take it under management and undertake to make cosmetic repairs, install equipment, install the Internet and keep order. Explain that goodwill is important to you, so the apartment will be kept clean. Back up what has been said with the clauses of the long-term lease agreement. Show the owner and the daily contract so that he understands the seriousness of the approach to business.

    After renting the objects, proceed to the repair. Choose materials and equipment in the middle price segment, furniture too. The main thing is that it is new and clean. The minimum set of equipment for a business class apartment:

  • refrigerator;
  • electric kettle;
  • microwave;
  • washing machine;
  • iron and ironing board;
  • stove or hob;
  • TV set;
  • wifi module;
  • crockery for 4 persons;
  • Order disposable cosmetics in bulk for several months in advance - buying a large batch will cost less

    Pay attention to details and be sure to buy for each apartment:

  • 3 sets of expensive bed linen;
  • sets of towels - one for each guest: for hands, feet, face and body;
  • wipes - plain and wet;
  • bathrobes;
  • disposable shower caps;
  • disposable shampoos, toothbrushes and pastes;
  • clothes hangers;
  • shoe cleaning kits.
  • Free the apartment from personal belongings - your own or permanent owner. In the design of rooms, adhere to the principles of minimalism. Organize a general cleaning - wash the floors and windows, wash the curtains, bedspreads and furniture covers, check the plumbing. Wipe off dust even in hard-to-reach places.

    Order a professional photo session of the premises - the interiors captured on a smartphone camera repel rather than attract customers.

    Paperwork for work

    Form a package of internal documents that will regulate your activities and living conditions at the facilities. Design:

  • long-term lease agreement with the owner of the premises (if necessary);
  • daily lease agreement with the tenant;
  • rules for living in an apartment;
  • inventory of property for each object.
  • If you plan to hire employees, write job descriptions. You can focus on typical examples, but rework them for your activity. Writing one clear instruction can take 2-3 days.

    In the "daily" contract, write:

  • data of the leased object - address, technical parameters;
  • the date of delivery of the apartment and the checkout time;
  • living conditions (can be issued in the form of an application);
  • rental price per day and for the entire period;
  • the amount of the deposit;
  • the number of residents;
  • obligations of the parties and liability;
  • conditions for early termination of the contract;
  • penalties for breach of contract.
  • Before concluding a rental agreement with a guest, explain to him all the points in order

    Standard daily rental agreement - .

    Attach an inventory of the property and the rules for living in the apartment to the contract. The rules must provide for the following:

  • smoking ban in apartments;
  • procedure for check-in and check-out;
  • the presence of collateral;
  • conditions for the use of household appliances;
  • possibility/prohibition of transferring keys to third parties;
  • sanctions for damage to property and disturbing the peace of neighbors.
  • In each apartment, place the rules in a prominent place, and next to them place a flyer with a Wi-fi password, administrators and emergency numbers.

    For particularly demanding and suspicious tenants, be prepared to present a set of documents confirming your right to rent out the premises, namely: a certificate of ownership or a lease agreement with the owner and his written consent to sublease, certified by a notary.

    Where to promote a business - the choice of advertising channels

  • airbnb.ru;
  • avito.ru;
  • irr.ru;
  • booking.com;
  • in ad groups on VKontakte and Facebook;
  • on city internet portals.
  • Later, you will design a business card site with the possibility of online booking, but in the early stages you can do without it. If the site is still created, set up contextual advertising in Yandex and Google.

    On some sites, in order to place rental ads on behalf of a legal entity, you will have to create a paid account

    Work on ads offline. Print and post flyers, place ads in the city's most popular newspapers, find taxi driver friends and arrange with them to offer your services to passengers. Order advertising on transport by selecting routes departing from the station. Develop a client profile and include in the list a question about how he heard about you - this will help weed out ineffective promotion channels.

    Recruitment

    Alone, you will be able to cope with 2-3 apartments, while linen and towels will have to be handed over to the laundry, and the cleaning will be entrusted to a cleaning company or carried out on your own. To expand the business, you will need employees:

  • administrators responsible for meeting and evicting guests;
  • cleaners involved in washing, ironing, washing the apartment;
  • manager on the phone, distributing guests to facilities.
  • The number of employees depends on the number of apartments in management. One administrator can serve 3-6 apartments at the same time, the cleaning lady - the same number. The manager will cope with the load of 15-18 objects.

    Calculation of expenses and planned income

    The calculation is given for an individual entrepreneur on the simplified tax system who wants to sublease two apartments in the city center - one-room and two-room. The target audience is seconded employees, solvent, who prefer to live in comfortable conditions close to those of a hotel. There are no employees, but it is planned to conclude contracts with a cleaning company, laundry and dry cleaning.

    Table: Costs of starting a business

    Table: monthly expenses

    Calculation of planned income and payback period

    The price of accommodation should include: the cost of rent, laundry and cleaning services, advertising costs and the purchase of consumables.

    The average price for renting a one-room apartment is 2050 rubles / day. The cost of renting two-room housing is 2850 rubles / day. The occupancy in the first month is 60%, that is, 18 days a month, from the second month - 70%, that is, 21 days.

    The average income for the first month is 88200 rubles. Tax deductions - 5292 rubles. Profit for the first month - 22093.5 rubles. The average income for the second and subsequent months is 102,900 rubles. Tax deductions - 6174 rubles. Profit in the following months - 36793.5 rubles.

    The payback period for a business is 5-7 months, with low occupancy of apartments - 1-1.5 years.

    Pitfalls of the apartment rental business

    Renting apartments by the day is a risky business. Starting a business, you risk from all sides:

  • the owner of the premises may suddenly terminate the lease;
  • tenants can start a fight, break dishes, ruin furniture;
  • neighbors can complain about the constant flickering of new faces in the apartment, and especially vigilant ones can call the police.
  • The only way to minimize the risks is to formalize the business, work out contracts with a lawyer and prescribe in them all possible circumstances, including force majeure.

    When checking in, be sure to ask guests for passports and make copies, let's sign an inventory of property and rules of residence. Warn your neighbors in advance and present permits for the daily rent of an apartment from the owner. Do not rent out the premises for parties if you do not want the neighbors to complain about the noise. Be prepared to adjust your work schedule to the time of arrival and departure of guests - often you will have to get up at five in the morning and go to bed after one in the morning. Keep your phone with you - with any problem, customers will call you, and you must answer.

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