July 28, 2017, Moscow.- The Aeroflot in-flight magazine became a laureate of the VIII Annual Award “Consumer Rights and Quality of Service”. The award was awarded in the category “Best Media in the Air” in the category “Best in Media. Consumer market". The award ceremony took place at the Marriott Krasnaya Polyana 5* hotel in Sochi.
The Aeroflot in-flight magazine is a branded printed publication that is distributed free of charge in the economy class cabin on all airline flights. The magazine is published monthly with a circulation of 120 thousand copies. It contains information and entertainment materials designed for any audience: current news, reviews of significant events, descriptions of interesting tourist routes and fashion trends, as well as special pages for the youngest passengers.
Earlier this year, another Aeroflot in-flight publication was the children's in-flight magazine Aeroflot. Young Traveler" - received the highest award at the All-Russian competition "Best Corporate Media - 2017" and won bronze in the "Flight Magazine" category at the prestigious international competition ASTRID Awards.
The annual award “Consumer Rights and Quality of Service” is an award given to the most successful projects in the field of consumer rights and improving the quality of service. Presentation of awards in the category “Best in Media. Consumer Market" aims to encourage media and journalists who cover all aspects of the consumer market in Russia and care about their readers.
AEROFLOT - leader of Russian air transport, member of the global aviation alliance SkyTeam. The alliance's total route network includes 1,062 points in 177 countries. In 2016, Aeroflot transported 29 million people, and including Aeroflot Group airlines - 43.4 million.
Aeroflot was the first Russian company to receive a high four-star Skytrax rating for service quality. In 2017, for the sixth time, it won the prestigious international Skytrax World Airline Awards in the category “Best Airline in Eastern Europe”.
Aeroflot in 2017, it was recognized as the strongest brand in Russia and the strongest aviation brand in the world according to the international agency Brand Finance. Aeroflot was also recognized as the best airline in Europe according to the world’s largest travel site TripAdvisor and received the title of “Favorite Foreign Airline in China.”
Aeroflot has one of the youngest aircraft fleets in the world, which numbers 199 aircraft. Aeroflot is based in Moscow, at Sheremetyevo International Airport.
Aeroflot is one of the world leaders in aviation safety. Aeroflot's SAFA program coefficient corresponds to the level of the world's leading airlines.
Aeroflot was the first Russian carrier to enter the IOSA operator register and constantly confirms this certificate. The airline successfully passed the ISAGO ground handling safety audit. The integrated management system of PJSC Aeroflot - Russian Airlines is certified according to ISO 9001:2015 and ISO 14001:2004 standards.
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In the December issue of Aeroflot magazine, readers will find information about the main cultural and sporting events of the coming month, about new films and books. Artistic director of the Moscow Musical Theater named after. N.I. Sats Georgy Isaakyan will invite both adults and children to various concerts, performances and opera productions prepared by the team for the 50th anniversary season, the Bolshoi Theater prima Svetlana Zakharova will present the TV project “Bolshoi Ballet”, and showman and actor Alexander Oleshko will share funny New Year’s stories . The materials in the “Travel” section will help you plan an active holiday at the ski resorts of Italy and France, as well as build an individual tourist route around Israel and discover a lot of interesting things on the Thai island of Phuket, traditionally considered a purely beach destination. Fans of literary talent will certainly enjoy the story about the house-museums of great writers, and travel notes from Cuba will make many dream of the Island of Freedom.
Those interested in gastronomy will learn that the caviar palette is not limited to red and black, and an excerpt from Dmitry Yakushkin’s new book “Paris Stories” will show the City of Lights through the eyes of not a passing guest, but an experienced observer who has worked here for many years as a correspondent for a news agency.
The holiday season is reaching its climax. My immediate plans include travel: boat trips, snow-white clothes, wide-brimmed straw hats, cool southern evenings and bright July stars. The new issue of Aeroflot Premium contains the main cultural and sporting events of the month, news from the fashion world, restaurant news, announcements of non-trivial auctions, new automobiles, jewelry and watches, as well as limited-edition gadgets, accessories and art objects.
In July, Aeroflot STYLE magazine is dedicated to the rich colors of this summer, fashion trends of the season and romantic travel. In the “Fashion” section there are reviews of summer collections of clothing, shoes and accessories. A special article in the section is dedicated to the finalists of the competition for young fashion designers who show great promise in the world of Russian fashion. The main character of the issue is Carey Mulligan, a fragile “English rose” and certainly the main flower of this summer. The “Beauty” section features the best fragrances of the season and an interview with the famous “nose” of the house of Dior, Francois Demachy. We also present to our readers chapters from the book “Icons of Fashion and Style. From John Updike to Angelina Jolie." Which exhibitions and events to go to, which hotels to stay in and, finally, which cafe to cool off with the best ice cream - all this in our July issue.
In the June issue of Aeroflot magazine, readers will find information about the main cultural and sporting events of the coming month, about new films and books. Film director Alexey German and musician Mikhail Turetsky will share their creative plans, and artist Irina Nakhova, who prepared the exhibition of the Russian pavilion at the Venice Biennale, will talk about the history of the unique structure.
The June Aeroflot Premium confirms a fait accompli: summer has arrived – calendar and climatic. The time for vacations begins, coastal countries celebrate the onset of the high holiday season, hotels offer special conditions, and long days promise pleasant meetings and unexpected discoveries.
The June issue of Aeroflot STYLE magazine opens the beach season! Bright swimsuits, trendy sandals and clothes for sea cruises are a complete set of equipment for this summer. We recommend complementing your vacation looks with bright accessories with a marine theme. In the “Beauty” section, the sun rules the roost: we present the best sunscreen and care products to get an even, beautiful tan without harming your skin.
The main theme of the May issue of Aeroflot magazine is the 70th anniversary of the Victory. The anniversary is dedicated to materials about hero cities, a special section of the calendar of events, a review of new book releases, a “Reading” section presenting the history of the legendary Soviet attack aircraft Il-2, which largely determined the course of the Great Patriotic War, and an excerpt from the book of the famous screenwriter and prose writer Isay Kuznetsov “Once Upon a Time.” -were at war."
In regular sections, readers will find information about the main cultural and sporting events of the coming month. Actor Dmitry Nagiyev and conductor Alexander Sladkovsky will share their creative plans, and the interview with the head coach of the CSKA football club Leonid Slutsky will be interesting not only for sports fans.
Materials in the “Travel” section will help you plan a trip to the central part of Crimea and the coast of Montenegro, to Hamburg and other cities of the Hanseatic League, as well as to three completely different Chinese metropolises - Hong Kong, Macau and Shenzhen. Those who are considering holiday options with children will certainly enjoy another completely feasible route - immersion in the world of Hans Christian Andersen's fairy tales.
For many of us, visiting a restaurant is more of a holiday and a new interesting experience, rather than just a way to satisfy hunger, and therefore the “Kitchen” section in May talks about the gastronomic sets offered in Moscow restaurants. The “Kitchen” section in May provides a detailed overview of the gastronomic sets offered in Moscow restaurants.
We celebrate the 70th anniversary of the Great Victory! We thank the winners for every new day without war and for 70 years of peaceful life! We honor and remember, we love and are proud, we glorify and value! This is our victory and our peaceful sky!
The May issue of Aeroflot Premium could not help but touch upon the topic of peace and the Great Patriotic War. Among the special materials of the spring issue: the Event section – “Victory Parade”, the Art section – “Pictures of Hard Times”, Success Story – “Atomic Genius Igor Kurchatov”, Rating – a list of the most famous triumphal arches of the world “In honor of the winners” and, of course, the cover of the magazine, which depicts the highest award of the Great Patriotic War, the diamond star of the Order of Victory, from the collection of the Kremlin Museums (read more about the exhibition of the Armory Chamber in the “Calendar” section).
As always, the pages of Aeroflot Premium contain information about current cultural and social events, new products and trends in the fashion world, hotel and restaurant news, car premieres, the latest gadgets and accessories released in limited editions. The heroine of the number is Khibla Gerzmava, a brilliant soprano, soloist of the Stanislavsky and Nemirovich-Danchenko Moscow Musical Theater and the only winner of the Grand Prix of the P.I. Tchaikovsky.
For the attention of foreign readers of Aeroflot Premium - all editorial materials and columns are in English.
Aeroflot Premium - May 2015 (PDF file)
The May issue of Aeroflot Style magazine is traditionally dedicated to travel mood: where to go, what to see and what treasures to return with! The trends of this spring are surprisingly in tune with the theme of the issue - the freedom-loving 70s reign on the catwalks, which we never tire of singing about in our fashion reviews. The main fashion milestones of this month: hippie style, eco-fabrics and floral prints. In the “Beauty” section, we recommend that you take a closer look at your health - all the rules of spring detox are described in detail in the article “From a Clean Slate.” Among the interesting people in the issue are Charlize Theron, Alicia Vikander and Agniya Kuznetsova. The “Reading” section contains chapters from the book “Photographers Looking into the Future,” in which 75 recognized masters of photography demonstrate their masterpieces.
Aeroflot Style - May 2015 (PDF file)
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Aeroflot– official in-flight magazine of JSC Aeroflot – Russian airlines with information and entertainment content. The main principle of the publication is to maintain a positive attitude, maintain an open and active view of the world, and convey up-to-date information. Circulation: 120 000 Audience 18 million 420 thousand passengers of Aeroflot - Russian Airlines. The publication is intended for active, quickly moving people, businessmen and individuals. These people, whose permanent income is above average, are focused on the quality and popularity of the goods and services they consume, and their sphere of interests is not limited to everyday life, have an active life position, value their time and know how to properly manage the information received. Passenger traffic for January-July 2013 - 11646112 people. Spreading Average monthly coverage: 800,000 passengers |
Aeroflot Premium
Magazine Aeroflot Premium is aimed at a premium audience of first and business class passengers. Information for these readers has been selected especially meticulously: it is addressed to those who manage large businesses, make responsible decisions and value high competence and clarity of presentation. The magazine offers readers interviews with famous entrepreneurs and government officials, reviews of investment opportunities and market segments, and keeps readers up to date with trends in the development of the global and domestic economy. A special place in the magazine is occupied by ratings that combine the practical nature of the information offered with the brevity of its presentation.Circulation: 25,000 copies
The target audience: More than 730 thousand passengers of first and business classes of JSC Aeroflot. Aeroflot magazine is aimed at a highly affluent and consumer-active male audience.
Spreading: In first and business class cabins, a pocket in each seat on all domestic and international flights of Aeroflot OJSC.
Aeroflot Style
Magazine "Aeroflot Style"- a monthly in-flight women's glossy magazine dedicated to the topics of culture, art, fashion, beauty and design. The project is distinguished by a modern, progressive design, a positive attitude and reader-friendly intonation. The main events of the world cultural scene, already authoritative and even new names in the field of art, fashion, design, genre guides to various corners of the planet, the best hotels, spas, salons, boutiques, collections and things.Circulation: 85,000 copies
The target audience: The magazine is aimed at wealthy women on the move whose travels are related to work or lifestyle.
Spreading: First and business class cabins are in the pocket of every seat, in economy class cabins - a pocket of every second seat, on all domestic and international flights of Aeroflot-Russian Airlines.
Aeroflot World
Magazine AEROFLOT WORLD is a unique project among in-flight publications, uniting three airlines (Russia, Donavia and Vladivostok Air) and three largest regions of Russia (Northwestern Federal District, Krasnodar Territory and Primorsky Territory). The magazine consists of two parts: federal, common for all three airlines, and regional, individual for each region. The uniqueness of the product lies precisely in the fact that, like a transformer, it is individual for each region, making it relevant and interesting for passengers of each airline. The federal part, common for all three airlines, includes sections that are interesting for any passenger.Circulation: 100,000 copies (North – 70,000, South – 15,000, East – 15,000)
The target audience: The magazine's readership averages 587,360 people per month. These are passengers of airliners operating scheduled and charter flights on more than 150 destinations, covering over 100 cities around the world from the Atlantic to the Pacific Ocean. Passengers are successful people (core 25-55 years old) who have a permanent high and above average income and are active consumers of quality goods and services.
Spreading: The magazine is distributed in airline cabins on all routes; a free copy is included in the pocket of each passenger seat.
Advertising
Advertising rates for 2019.|
AEROFLOT |
|
|---|---|
| Format | Cost, rub. |
| Strip 1/1 | 810 000 |
| Spread 2/1 | 1 510 000 |
| 1/2 horizontal |
470 000 |
| 1/2 vertical |
545 000 |
| 1/3 (three modules per strip) |
330 000 |
| 4th cover page | 2 725 000 |
| 3rd cover page | 1 210 000 |
| 1st spread |
2 585 000 |
| 2nd spread | 2 300 000 |
| 3rd spread | 2 200 000 |
| 4th spread | 2 100 000 |
| 2/1 (before content |
2 025 000 |
| 2/1 (before output) |
1 985 000 |
| 2/1 |
1 885 000 |
| 2/1 (in the main topic of the issue) |
1 850 000 |
| 2/1 (first third of the magazine) |
1 630 000 |
| 2/1 (first half of the magazine) |
1 585 000 |
| 1/1 (the strip opposite the company news) |
1 415 000 |
| 1/1 (opposite content) |
1 365 000 |
| 1/1 (opposite the output) |
1 260 000 |
| 1/1 (first five bars after the output) |
1 175 000 |
| 1/1 (first third of the magazine) |
1 035 000 |
| 1/1 (first half of the magazine) |
960 000 |
|
AEROFLOT PREMIUM |
|
| Format | Cost, rub. |
| Strip 1/1 | 675 000 |
| Spread 2/1 | 1 200 000 |
| 1/2 horizontal (all the way through, two modules per strip are required) |
390 000 |
| 1/2 vertical (not bleed, one module per strip) |
425 000 |
| 4th cover page | 1 975 000 |
| 3rd cover page | 1 070 000 |
| 1st spread (including second cover page) |
1 975 000 |
| 2nd spread | 1 730 000 |
| 3rd spread | 1 650 000 |
| 4th spread | 1 575 000 |
| 2/1 (before content |
1 575 000 |
| 2/1 (before output) |
1 575 000 |
| 2/1 (before the first editorial) |
1 575 000 |
| 2/1 (first third of the magazine) |
1 325 000 |
| 2/1 (first half of the magazine) |
1 265 000 |
| 1/1 (next to the appeal) |
1 190 000 |
| 1/1 (opposite content and output) |
1 120 000 |
| 1/1 (first six pages after content) |
945 000 |
| 1/1 (first third of the magazine) |
815 000 |
| 1/1 (first half of the magazine) |
755 000 |
|
AEROFLOT STYLE |
|
| Format | Cost, rub. |
| Strip 1/1 | 695 000 |
| Spread 2/1 | 1 235 000 |
| 1/2 horizontal (all the way through, two modules per strip are required) |
410 000 |
| 1/2 vertical (not bleed, one module per strip) |
505 000 |
| 4th cover page | 2 130 000 |
| 3rd cover page | 985 000 |
| 1st spread (including second cover page) |
2 130 000 |
| 2nd spread | 1 825 000 |
| 3rd spread | 1 725 000 |
| 4th spread | 1 545 000 |
| 2/1 (before the first editorial) |
1 520 000 |
| 2/1 (first third of the magazine) |
1 325 000 |
| 2/1 (first half of the magazine) |
1 250 000 |
| 1/1 (address/ Russian/ English/) |
1 060 000 |
| 1/1 (contents 1, 2, 3 imprint) |
985 000 |
| 1/1 (first five strips after data release) |
945 000 |
| 1/1 (first third of the magazine) |
805 000 |
| 1/1 (first half of the magazine) |
735 000 |
The price is indicated excluding VAT 18%
Extra charge for placement in a specific category and for the sequence of layouts - 15%
There is a considerable amount of truth in this rather loud name, since Aeroflot serves about 30 million passengers annually, half of whom enjoy reading branded logbooks with the same name. Therefore, buying advertising in Aeroflot magazine means gaining access to a multi-million audience of potential buyers from different countries, which will allow you to effectively promote a product, service or brand.
Aeroflot magazine is published in a circulation of 135 thousand copies using advanced printing technologies, which makes it possible to offer passengers bright and informative printed products. Professional journalists, editors, and designers work on the creation of the next issue, providing each page with visual expressiveness and advertising appeal.
- maximum information content;
- orientation towards a positive worldview;
- reliability of published data;
- effective presentation of material;
- a well-thought-out structure of sections and pages that stimulates the reader’s interest;
- coverage of all age audiences
Aeroflot magazine publishes current news, highlights events in the world of high technology, describes interesting tourist routes and fashion trends, and also has special pages for the youngest passengers.
Circulation:120,000 copies
Average reach per month:2,701,659 people
Audience: 55% - men, 45% - women
Periodicity: 12 times a year
Volume: 240–320 stripes
Distribution is free of charge on all flights of Aeroflot PJSC in economy class cabins in the pocket of each passenger seat, in VIP lounges of Aeroflot PJSC.
Decent selection of other printed publications
The official publisher of printed products of this leading air carrier, the Inflight Entertainment Group company, offers to publish your advertisement in Aeroflot magazines, represented by the following professional printing options:
- Aeroflot is a printed publication designed for any reader, which presents interesting information and entertainment material.
- Aeroflot Premium is a magazine for wealthy people interested in advanced premium brands and luxury goods. Distributed in business class cabins.
- “Aeroflot Style” is aimed at a female audience, which is offered the latest news from the fashion world, articles describing trends in iconic areas of everyday aesthetics, advertising of branded perfumes, clothing and accessories.
- RFLIGHT is an information magazine for passengers of any status, age and gender, offering diverse news and thematic information presented in an interesting, engaging style.
That is, each magazine, by and large, has its own audience, which allows for thoughtful placement of advertising materials in salons of various classes. As practice shows, advertising in Aeroflot magazine is an effective tool for popularizing various products, which at the same time creates high loyalty of potential buyers to the promoted brand.
Advertising priorities in Aeroflot magazines:
- the possibility of a differentiated approach to the placement of advertising materials, taking into account the characteristics of the target audience and the orientation of a particular magazine;
- a wide selection of advertising content, ranging from professionally written articles to eye-catching full-page posters;
- guaranteed interest of passengers in the posted materials;
- a clear demonstration of the status and commercial success of the advertiser;
- mass character with simultaneous selectivity
Pricing principles
As for the prices for advertising in Aeroflot magazines, our company bases itself on average market prices for placing advertising materials in reputable print publications, which always have their regular readership. Such investments always have a positive impact on the business and image of the advertiser, who gains access to an audience of solvent, successful citizens, who are the majority of airline passengers of this successful corporation.
If you decide to buy advertising in Aeroflot magazine, Inflight Entertainment Group is ready to offer you very reasonable prices and a wide range of services that allow you to produce effective advertising materials that will definitely find your reader.
You can view the latest issue of the magazine.
